Amanda Russell REI color director

Podcast: What’s Up With the Color of Your Gear? REI Color Manager Amanda Russell

Amanda Russell REI color director
Listen to The GearJunkie Podcast Episode 17
What’s Up With the Color of Your Gear? REI Color Manager Amanda Russell

Ever wonder why your puffy, or your bike, or your tent, or your — whatever — is the color it is? And why it’s available one year, but not another?

We went down the rabbit hole of hues. Speaking with REI’s manager of color, Amanda Russell, we caught a glimpse into the surprisingly complex world of color.

Turns out, it’s not just a random selection of what some bigwig in an office thinks looks good for that season. No — the world of colors on outdoor gear spans years of planning, cultural shifts in perception, and even painstaking and meticulous redesigns to use color to help users understand how their gear works!

Listen to this and you’ll never wander down the aisles of an REI without noticing the carefully constructed world of color again.

Recorded May 5, 2021

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