REI today announced a new house brand of camping gear intended for “instant gatherings.” It’s called evrgrn.
The new in-house brand has a broad selection of equipment that could most easily be lumped into the car-camping segment.
Products like a camp chair, cooler, sleeping bag with arm holes, and foldable picnic table aren’t intended to fit in a backpack, but they can be used on weekend getaways or nights on your urban rooftop (judging from the company imagery).
- 24 Pack Backpack Cooler – fits 24 12 oz. cans in waterproof, insulated liner with shoulder straps ($75)
- Crash Sack – sleeping bag you can wear around camp – bottom clips out of the way for walking around, arm holes let you grab what you need, and inside pockets to stash your stuff ($119)
- Downtime Hammock – take it with you to the beach, park or campsite in its carry back with shoulder strap; includes everything you need for setup ($130)
- Starry Night Tent – 90 x 60 in. floor sleeps two with an unobstructed moonroof for stargazing, with aluminum poles and waterproof fly for easy setup ($250)
- Lowboy Lantern – hanging loop opens to attach to your tent or a tree branch, silicon housing and rotating dimmer lets you set the mood so you can keep the good times going long after sunset ($35)
- Picnic Table – foldable bamboo top elevates your outdoor feast and is easy to take to the beach, park or campsite ($70)
- Center Stage Rug – lightly padded, waterproof rug provides enough room for a gathering or for two to take a nap on the beach ($65)
- Grounded Cushion – waterproof, abrasion resistant fabric has five inches of cushion and two hidden drink sleeves ($35)
- Sum Tote – fully lined open top bag with zippered pockets and nylon handles ($25)
- Cluster Table Cloth – 72 x 52.24 in. durable cloth turns a standard picnic table into something more festive ($20)
- Campfire Rocker – collapsible rocking chair with sling seat and stash pockets (no longer available; see GearJunkie preview article)