'I Am #OMNITEN' Film Premiere Tonight

From slot canyons of the Wadi Rum desert to ancient ruins, the Kingdom of Jordan is a wild and amazing place. A new film about the country sponsored by Columbia Sportswear, ‘I Am #OMNITEN,’ premiers tonight in Minneapolis.

The hour-long documentary film hops around adventure hot spots of the nation and “tells the story of ten ordinary people doing extraordinary things,” according to Columbia.

I can attest to the country’s propensity to amaze; last year I trekked and canyoneered in Jordan, reporting for the blog with articles including Into the Depths: ‘Wadi Ghwayr’ Canyon Trek” and “Dress for a Desert Trek in Jordan.”


‘I Am #OMNITEN’ premiers at the Columbia store in Minneapolis (Uptown location) tonight, August 26, at 6pm. Tomorrow, August 27, the film will be shown at the Columbia store in Portland, Ore., at 5:30pm. It will be available to view online next month.

Check out the premiers in Minneapolis and Portland if you’re local. Or see the photos below for a glimpse of the film and the scenes shot around the Kingdom of Jordan.

Transport for the film crew

Into the wilds

Red sea

Jordanian ruins

Camp in the desert

Desert views

Wadi Rum

Deep desert trek

Goodnight from the ancient city of Petra

Stephen Regenold

Stephen Regenold is Founder of GearJunkie, which he launched as a nationally-syndicated newspaper column in 2002. As a journalist and writer, Regenold has covered the outdoors industry for two decades, including as a correspondent for the New York Times. A father of five, Regenold and his wife live in Minneapolis.