Adidas Five Ten worked to build breast cancer awareness this year with a pink-highlighted collection of shoes. The story behind them brings the project deeper meaning.
Luke Hontz had just started working at Five Ten when he learned that his mother had breast cancer. In light of the diagnosis, Hontz’s new job must have introduced even more stress into their lives. He traveled a lot in his early days at Five Ten, which meant he spent too much time away from his mom as she battled her disease.
Years later, Hontz’s mother was (and continues to be) a breast cancer survivor. Still employed at adidas Five Ten, Hontz realized that he was looking at a unique opportunity.
As the company’s Senior Project Manager for its bike division, he started working on a shoe project to raise breast cancer awareness. Spoiler alert: he was successful.
adidas Five Ten Limited Edition Breast Cancer Collection
![five ten bca five ten bca collection](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2022/09/Screen-Shot-2022-09-20-at-3.47.55-PM.jpg)
Limited-edition Five Ten Freerider Pro Canvas flat pedal MTB shoes headline the array. TERREX Freehiker and Agravic trail shoes, and the adidas Ultraboost running shoe round out the boldly hued line.
We first snuck a peek at the BCA Collection at Outdoor Retailer back in June. Now, they’re poised to hit the shelves just ahead of Breast Cancer Awareness Month (this October).
The designs stem directly from Hontz and his mom’s experiences while she battled cancer. While he supported her the best he could, Five Ten said, work meant he didn’t spend as much one-on-one time with her as he wanted to. The brand explained he felt consistently frustrated, thinking that he could have done more to help her.
![Luke and his mom luke hontz](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2022/09/Luke-and-his-mom.jpg)
![five ten bca five ten bca](https://s3.amazonaws.com/images.gearjunkie.com/uploads/2022/09/Screen-Shot-2022-09-20-at-3.48.18-PM.jpg)