Across the outdoor industry, product recycling has become the cool new thing. The last year has seen several major brands announce programs aimed at in-house recycling of their own products, from Arc’teryx to Carhartt to Smartwool.
And now Hydro Flask joins the trend of creating a “circular product lifecycle” with what it calls the first trade-in program in the U.S. for insulated water bottles. The company will now allow customers to return old, unwanted, and non-functioning bottles, tumblers, and stainless steel products in exchange for store credit through its website.
“We understand how hard the active, on-the-go lifestyle of our customers can be on some products and that eventually, it may be time to retire their Hydro Flask,” said Larry Witt, president of Helen of Troy’s Home & Outdoor segment, Hydro Flask’s parent company. “Through the Trade-In program, customers can feel better about parting ways with their Hydro Flasks knowing they won’t end up in landfills.”
