Lifestyle Outdoor: 5 Brands Doing Blue Jeans Differently

Sometimes you just want useful gear that looks good in the outdoors. This week, Lifestyle Outdoor looks at jeans.

Arguably the most timeless piece of clothing, blue jeans are an international staple. You can wear them with almost anything on top and, sized right, jeans are comfy to boot.

Instead of calling out stiff jeans that are bluer than Elijah Woods’ eyes, this list highlights unique jeans brands. Some offer a sustainable story, and others are made for outdoor adventure. No matter what, though, each has something that sticks out.

[Pictured above: North Shore Lifeguards in Outerknown S.E.A. Jeans
Photo Credit: Todd Glaser]

5 New Jeans That Stick Out

Outerknown S.E.A. Jeans

S.E.A. Jeans by Kelly Slater’s Outerknown are among the most sustainable jeans on the market. The acronym stands for Social Environmental Accountability.

Manufactured in the “world’s cleanest denim factory,” Saitex in Vietnam recycles 98 percent of the water it uses to make jeans and turns the last 2 percent into sludge for building bricks. This means S.E.A. Jeans use 90 percent less water than conventional cotton jeans.